Five brands to call,and the record behind each.

Each row: the public record, its date, who decides, and the protection app on the store today.

Prepared for Jason Kizerian, October 2026

ctrlflw

ShipInsureOctober 202602 / 07

Three records tend to comebefore a post-purchase decision.

Every brand here has one of these on the public record since June: a new 3PL or a second ship-from site,a new owner of operations or post-purchase,a first mass-market shelf, like Target.
Left out: under $1M in revenue, a replatform announced this year, pure marketplaces, and stores already on ShipInsure.
Added: the protection app on each store today, read from the store’s own code on October 6.
The record says a decision is coming, not that anyone is shopping.

3

kinds of public record

5

brands, strongest first

Oct 6

every source and store re-read

ctrlflw

ShipInsureOctober 202603 / 07

The list, strongest first.

	Brand	The record	Date	Who decides	Store today
1	Uproot CleanPet-hair tools, Shopify, about 2,000 Walmart stores (2025)	Posted a senior seat to own post-purchase, including damages and lost shipmentsjobs.ashbyhq.com, Uproot Clean posting	2026-09-25	Mehul PatelFounder; the seat reports to a VP of Operations	SavedBy, seen Oct 6
2	MomentousSupplements, Park City, Utah, Shopify; Inc. 5000 No. 426	Nearly 600 Target stores since Aug 31, all stores planned for October; VP eCommerce seat open since Sept 21Business Wire via nasdaq.com, brand release	2026-08-31	Jeff ByersCo-Founder and CEO	None seen, Oct 6
3	Whisker (Litter-Robot)Litter-Robot and Lit litter, Magento; 2.5M+ robots sold	A third-party site in North Las Vegas began shipping its orders in July; Litterbox.com opened Oct 1whisker.com, brand release	2026-10-01	Tosin KoladeChief Operations Officer	None seen, Oct 6
4	Lifepro FitnessVibration plates and recovery gear, Shopify	Waver plate in 1,728 Target stores, its first national mass retailerprnewswire.com, brand release	2026-07-14	Joel GottehrerCo-Founder and COO	Store not readable
5	MabēBaby carriers, Idaho Falls, Shopify; eight-figure revenue	Launching in about 1,700 Target stores, its first wide physical retailprnewswire.com, brand release	2026-09-15	Allie and Hunter TaylorCo-founders	Redo, seen Oct 6

Store apps were read from each store’s homepage, cart and catalog code on October 6. Checkout was not read, so “none seen” is not proof of none. No brand here publishes its order volume.

ctrlflw

ShipInsureOctober 202604 / 07

Uproot Cleanput lost shipments in a new job.

The record
“own and scale the post-purchase customer experience across support, fulfillment, returns, and automation”Uproot Clean posting on Ashby, Sept 25, 2026, live today
In the job
Damages, lost shipments, reships and returns. The seat leads a support team of 13+ and reports to the VP of Operations.Same posting
On the store
SavedBy Package Protection is in the store’s catalog, read October 6.uprootclean.com
Size
One creative pod alone runs $500k a month in paid social, per its own posting. Revenue is not public.Uproot Clean posting on Ashby, June 2, 2026

Who decides

Mehul PatelFounder

Named in Pet Age, Aug 20, 2026. The new seat reports to a VP of Operations not named publicly.

The opening

You’re hiring someone to own damages and lost shipments. Who handles those claims until they start?

Not shown: that they are unhappy with SavedBy or reviewing it.

ctrlflw

ShipInsureOctober 202605 / 07

Momentousis hiring the VP who owns its store.

The record
“now available on shelves in nearly 600 Target locations”Business Wire release via nasdaq.com, Aug 31, 2026
Next
The release plans all Target stores this October. No later source confirms it has started.Same release
The open seat
VP of Digital Marketing/eCommerce, live since Sept 21: ecommerce, customer success and retention, reporting to the co-founder.Momentous posting on Greenhouse, live today
On the store
Shopify. No protection app seen in the homepage, cart or catalog code, read October 6.

Who decides

Jeff ByersCo-Founder and CEO

Named in the Aug 31 release. The VP seat reports to the co-founder.

The opening

With Target stores coming online, who owns lost and damaged orders on your own store until the new VP starts?

Not shown: the VP posting never names shipping, returns or claims. Target is its first mass-market shelf; The Vitamin Shoppe came first.

ctrlflw

ShipInsureOctober 202606 / 07

Whisker (Litter-Robot)ships from a new 3PL site since July.

The record
“The facility began fulfilling Whisker orders in July”: a 47,000 sq ft third-party site in North Las Vegas, next to its Wisconsin center.Whisker release on whisker.com, Oct 1, 2026
Second record
Litterbox.com opened October 1 as the main store for its litter brand, Lit, with Autoship subscriptions.Same release
On the store
No protection app seen on whisker.com, litter-robot.com or litterbox.com, read October 6. Magento, so this runs on ShipInsure’s custom API.
Size
Over 2.5 million robots sold and 600+ people, per the release. Revenue is not public.prnewswire.com, Oct 1, 2026

Who decides

Tosin KoladeChief Operations Officer

Listed on whisker.com. CMO Hew Loyd, quoted in the release, owns the brand side.

The opening

Since July some of your orders ship from a new site in North Las Vegas, and Lit has a new store. Who owns lost and damaged claims across both?

Not shown: which 3PL runs the site, or whether robots ship from it.

ctrlflw

ShipInsureOctober 202607 / 07

You cut the list.We write. Replies go to you.

You cut any brand you don’t want, before anything sends.
We write to the person who decides, naming the record.
Replies go straight to you, with the record attached.
New records get added as they appear, dated and sourced.

Mark the rows to cut.
Reply with the numbers.

David Mendoza
davidmendoza@ctrlflwreach.co